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Virtual and remote health care are here to stay

This blog writing is the second of the writings that are published before the digital wellbeing sprint takes place. The blog reveals the thoughts of central figures in the industry regarding trends and changes taking place in health care sector.

An interview with Päivi Salo, IT and marketing director at Pohjola Hospital took place to further understand what are the digital initiatives in healthcare and also to hear about her thoughts about the future.

Päivi has made a robust career in health care since 2014. Central to her career has been working with digital initiatives and projects.

Digital healthcare of today

My heart beats for digital health, she states. The world has changed after the outbreak of COVID-19, and the pace of digital health development will continue to speed up. Service providers in both public and private sector have provided virtual and remote health services for many years, but due to the upbreak of the pandemic, the demand for these services has advanced a lot. Since the demand has grown, also the use areas of remote and virtual health services has broadened. Now a wide range of health issues can be seen to virtually and remotely. It is not any more about treating the most simplest infections for instance. 

                                                    ‘Customers today are really accepting virtual health care’ –Päivi Salo

What has changed in health care to make these digital leaps possible? To begin with, technology to support remote and virtual health care has been developed already years ago. What really has changed is that customers are also more and more accepting virtual appointments with doctors. Customers are also getting used to discussing with chatbots in connection to other services, this is also making the adoptation of chatbots easier in healthcare. It has to be remembered that privacy is respected in the form of legislation very highly. This is also setting the pace of digital services in healthcare.

What are the trends in health care?

What does the future for digital health care look like? Päivi says that she sees a couple of things happening already in the international arena

  1. Artificial intelligence generating data to support health care professionals in clinical diagnostics and decision support. This enables the care providers to focus more on the patient. This is the area where most of the development is happening and new use cases are appearing frequently.
  2. Digital leap in remote and virtual health care services has already been taken and it is becoming mainstream in various areas of healthcare. There’s no turning back even after the pandemics. These leaps happen quite suddenly though. 3 years ago, we were not ready to use chat bots, now we love them. In health care as well in the future.
  3. Digital health applications give customers access to their own data. By getting access to all the information of your own health, patients are empowered to take care of their own health, which will bring better outcome of the care.

’Digital leaps happen very suddenly’

Päivi has a good view of the international arena. I asked her that how is Finland doing in the comparison. Top of the game, she says. Päivi is a part of HIMSS Future 50 community of leaders, and therefore has a solid understanding of international innovations and development in the health care sector.

Meaning of design in Pohjola Hospital

We also discussed the meaning of design for health care. Päivi states that being customer centric is in their DNA. Pohjola Hospital is rather a young organization and their culture is very patient-oriented. All development and process improvements start with the customer need and so do digital health initiatives as well. Service designers are utilized in these projects as to bring a holistic view about the problem that needs to be solved.  She reminds as well that in the middle of all development efforts, it is important to have a view of the bigger picture and make sure that you are not solving the symptom, but tackling the root causes.

Tips for the sprint

As a tip for a succesful sprint Päivi mentiones that the customers and health care professionals must be kept at the center. Always keep in mind that digital health solutions are used only if they add value to the users. So designing added value to the customer is the key to success. An above all, have fun and celebrate also the small wins on the way!

Writer of the blog is Hanna Lumenkoski, an MBA student in Haaga-Helia. She is a facilitator in the Digital Wellbeing Sprint 2020 and holds a position in marketing in the sector of information management solutions. She is also immensly interested in improving customer experience and success of businesses through design thinking.

Yleinen

THREE POINTS FOR THE START

This blog marks the start of a series of Design Wellbeing Sprint blogs that introduce trends in the wellbeing start up field as well as companies that operate in that field. Later we will also give you insights of the Design Wellbeing Sprint which takes place May 22-29, 2020. First in line is Lauri Kuronen from Health Capital Helsinki.

Tell us a little about yourself and the company which you represent.

Hi, my name is Lauri Kuronen. I work as a Business Advisor in Health Capital Helsinki. We’re a publicly funded project and our goal is to build the greatest health capital: we boost collaboration within the Greater Helsinki health ecosystem, enable innovation-driven companies to grow and attract foreign companies to establish their businesses.

Before Health Capital Helsinki, I worked 8 years in MedTech and Health sectors in different positions in several SMEs providing new digital solutions. My heart beats for the start-ups and entrepreneurship. I work closely with start-ups and try to help them to grow bigger and better. I’ll try to open doors for them in our network and for example matchmake them with the right investors in Finland or abroad. I’m also an operative team member in Health Incubator Helsinki, a unique three-year incubator program for research-based health sector teams and start-ups.

What are the main technology trends in wellbeing field currently? In your opinion, what is the most significant of the trends? Why?

I want to highlight two trends that are rising at the moment. These two trends are often combined when developing new innovations. First is the digital health solutions where the healthcare transformation is usually done with a novel software solution. For example, many care processes can be renewed and done with application where the care pathway is digitalized and standardized. The user interface simplifies and intensifies the information flow between hospital, healthcare professionals and the patient.

Second is the usage of the healthcare data from biobanks, clinical data and genetic information. The data collected from different sources can be used to create algorithms that can identify risk patients with different illnesses and predict for example epidemics. The solutions and approaches will make treatments increasingly more cost-efficient, successful and affordable to patients.

What kind of opportunities these trends open to Finnish companies in that field? Do you have an example in mind?

Healthcare as a sector is quite old-fashioned and taking new solutions into the use will need time, validation and clinical evidence. The most successful companies collaborate and co-create their solutions together with healthcare professionals where the development is done from a need perspective.

One great example is Buddy Healthcare, a Helsinki based digital health company. Their solution is mobile care coordination and patient engagement platform which solves the most significant problems hospitals, clinics and patients are facing in surgeries: patient adherence to treatment, late cancellations and no-shows, administrative work and care quality. They platform is used from pre-hospital to post-hospital phase by patients, hospital and healthcare professionals where all the needed information and communications is done through the platform. Their latest version is used to track Covid-19 patient symptoms when the patient is at homecare.

Could you please give our DWS student participants three points for the development process in the design week.

Always start the development process from the need perspective, in the end this creates the most value. Unfortunately, the development process starts often from the solution point-of-view where during the process the customer needs won’t be taken into consideration. There are several ways of collecting customer information and how understanding of customers can be built through this. My experiences are that the sooner you involve the end-user to the development process, the easier it is to get the best insight and knowledge and, in the end, a happy customer.

Don’t assume, ask for a help! It’s very risky but so human to make assumptions for example of the customer’s need or market entry-strategy. There have been entrepreneurs forever and many have succeeded or failed with their business. Usually people are very keen on sharing the information and learnings to others, you just have to ask them. I’ve learned that opening your mouth and asking from the more experienced people would have saved me from many mistakes concerning how to run a company or starting a new product development project.

Be agile and be ready for pivoting. When developing a new solution or running a start-up company will be different compared to more stable business. Usually in some phase the development process won’t proceed as planned, this can be due to some technical difficulties or changed market environment. So, don’t be afraid to change plans and try something new if the old doesn’t work. Try to think the situations as a continues learning experience through The OODA loop cycle (observe–orient–decide–act).

And lastly, always stay positive and enjoy the ride! If there are not any new development projects or start-ups, the world won’t progress.

Lauri Kuronen will give a speech concerning further digital wellbeing technology/future trends in the Digital Wellbeing Sprints opening day May 22th, 2020.

Interview was done by Pirjo Valpas, M.Sc. / Facilitator in Design Wellbeing Sprint 2020. Pirjo is currently studying Service Design degree in Laurea University of Applied Science and has background in media.

Yleinen

”One of the best courses during my studies!”

Tiina Huhtanen is a nursing student from Metropolia University of Applied Sciences. She participated in the Digital Wellbeing Sprint in 2019 and told us about her experiences about it. According to her, the course was intensive and educational, and students learned a lot during a short time.

“I met people from different fields and made contacts. It was one of the best courses during my studies! I remember the encouraging atmosphere and excellent team spirit”, Huhtanen says.

According to her, the days were intensive but interesting, and time flied.

”The best thing about the course was to change information and skills multidisciplinary with students from other fields. Also, the possibility to solve real problems in cooperation with people from real companies was amazing. All the time I had the feeling that we have a common goal. We also had a great team spirit that helped us reach that goal.”

Tiina says that Digital Wellbeing Sprint is an excellent course for students from all fields. Different digital solutions will be present in all fields if not now, then in the future. She encourages all to participate in the course if possible.

“In addition, the course was a good chance to brush up my English-speaking skills – easily and without pressure. Warm recommendation for all the students!”, Huhtanen says.

DWS

Design Sprint Method Package

“Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers; basically, a way to solve design problems quickly.”

Source: https://medium.com/productmanagement101/design-sprints-at-google-85ff62fed5f8

Sourche: http://www.uxforthemasses.com/ucd-design-sprints/
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 63-66.
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 63-66.
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 107-115.
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 127-140.
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 148-158.
Sourche: Knapp Jake, Zeratsky John and Kowitz Braden. 2016. Sprint – How To Solve Big Problems and Test New Ideas in Just Five Days. Bantam Press. London, UK. Pages 183-190.
Sourche: https://designsprintkit.withgoogle.com/methodology/phase1-understand/user-journey-mapping
Sourche: http://www.lab8.fi/tool-factory/creation-prototyping-testing/business-model-canvas/
Sourche: https://designsprintkit.withgoogle.com/methodology/phase6-validate

Writer: Tytti Vaateri, DWS Tutor

DWS

The Feedback from companies

Digital Wellbeing Sprint 2019 was very successful. Read below the experiences of the companies.

Jussi Suolammi, CSE -Entertainment

CSE Entertainment’s goal was to find a variety of marketing tools

The first group created a good foundation from the point of view of well-being at work, the second group introduces a highly thought-out application that will certainly be implemented in the future.

Both solutions supported the sales and marketing of walls.

From the Digital Wellbeing Sprint we got ideas to develop our business and thinking out of the box. A Very positive experience we can warmly recommend!

– Jussi Suomilammi, CSE -Entertainment

Jukka Salonen, Hublet

Our company has received very important and interesting development ideas that will surely be utilized in the near future. Students were motivated and hardworking. The quality of results and work exceeded expectations!

– Jukka Salonen, Hublet

The goals come to fruition excellently and the DWS was positive for the company. We received clear and feasible suggestions that will help us take advantage of future measures. It was very profitable to be part of Digital Wellbeing Sprint.

– Sakari Soini, Disior


DWS

DWS, Day 6: Finale

Today is the big day. This year Sprint pitch deck took place at Helsinki central library, Oodi.

We gathered at 9 am Oodi. Student teams arrived very early at the place and were busy with their last preparations. Every team had their own show table where they can display their prototypes. After tables were ready to exhibit, students had a chance to go around each table to check out other teams work. Every team looked super confident. Ready to go!

You are a already winner 
Pitch deck officially opened at 10 am with all the company representatives presented.  Then there came the opening words by Sprint manager Maija and tutor Yaju. Very well said in the openning words that this was not about winning but all about learning. I totally agree! We have all witnessed how much this Sprint has offered to us: opportunities, challenges, team spirit, knowledge, skills, attitudes, and of course learning. Til this very last day of DWS 2019, the students kept their spirit going. 

Pitching
After the openning words, pitching started one group after another. All 9 groups gave their pitches. They pitched really like pros. If you are interested to know more about their pitches, please make sure that you come to check out DWS Facebook page where you will find all the videos. 

Pitching went smoothly. After all the pitches, everyone got to vote for their favourite pitch via the voting questionare created in Google Forms. 

Awards
The winner fell onto the group of CSE after a fair voting process. A price was given to each student of the winner group and a DWS 2019 certificate for the rest of the students. 
There were cheers and of course also tears. To those teams who felt deeply disappointed because they did not the win the price, we would like to say that courage and embrace are your strength. This is not final. This is just a new beginning. 

”Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

Writer: Lin Lamnaouer, DWS Tutor

DWS 2019

DWS

DWS Day 5: Pitch Deck

Today’s event was held at IBM Watson Health Center
Miikka Kiiski from IBM gave us a deep insight of population aging climate in Finland. According to Miikka, Finland is facing a serious population aging in the near future among other nations. How to solve this problem is a rather huge and abstract. Thankfully, Miikka has helped us to break this problem down into a few perspectives. Understanding the healthcare trends helps to clear the obstacles towards the key to the solutions. 

Miikka Kiiski, Watson Health Center

The healthcare trends
The trends are, for example, concept of personal healthcare is rising. Citizens will be expected to hold bigger responsibilities to their own health. Health related recommendations and nutrition will be more personalized. There will be deeper inspection between prevention clinical work and research activities. Other trends are the increase use of AI and advanced data base, increase effectiveness of the existing drugs and therapies, development of new medicines and therapies, and so on. Knowing the trends is just a starting point, however, where you lay your action points determines the direction of your solutions.

 Holistic view of health care
What has left me the most impression was the value driven health care models. To build a holistic healthcare based on these models is one of the major pieces in the big picture. Keywords: the risk groups, interventions at the right time, out of pocket payment align with public funding. 

Suvi Lehtonen, LaureaES – Laurea Entrepreneurship Society ry

Pitching like you own it
Suvi Lehtonen shared with us how to become a pitching expert. First of all, it is necessary to know what pitching is really about and how a good structure of a pitch looks like. Then, by applying the right techniques to your pitching, you are almost there to catch your angel investors. 

There are the techniques that are very useful to a successful pitching throughout the whole preparing process. For example, a great tagline to your solution leaves an initial impression to the audience. Some good-to-knows are always handy. Do you know that the investors do not buy your idea but are more interested in how your idea is valuable to them? In another word, showing in concrate how your idea is going to genarate profit will most likely to get investors remember your pitch. At the end of your pitch, giving a perfect portrait photo of yourself or the team with clear contact information will make it easier to investors to contact you.

Last but not the least, pay attention to copyright of any pictures that you are going to use for your pitching. Should not you forget to practice, practice, practice and sleep enough. Ok. I know there are jus so many things to bear in mind. In case you ever dream to be an expert in pitching, make sure that you check out the events and activities organized by LAUREAES via their facebook page.

Now, time to work on real pitches. Good luck teams!

See you tomorrow. 

Writer: Lin Lamnaouer, DWS Tutor

DWS

DWS, Day 4: Bootcamp

The second day of boot camp took place at we+ as well. 
With a fresh piece of mind, we started the day right away with unique value proposition workshop hosted by tutor Heini and I. The tool we chose for this workshop was unique value proposition canvas. There are numerous reasons why this is such an important workshop. Unique value proposition canvas canvas is derived from famous lean canvas. There is no other better tool than unique value proposition canvas if you want to validate your business ideas or service design ideas. This tool allows you to examine how well you understand your customer and how good your products really are. 

After the first workshop of the day, we welcomed out first speaker from Pistachio Consulting to share with us how they have discovered the true values of their target customer segments and how they have successfully delivered their customer values. 

Markus Vihottula, LullaMe

The second speaker Markus Vihottula from LullaMe demonstrated their innovative product and how their journey towards a success from prototyping, learning and relearning about their customers,  remodelling their product, etc. Til today, LullaMe is still studying their customers from different countries of origin and different cultural background so that their product can go beyond country boarder lines. 

Afternoon programme aimed to assist the student teams with their ongoing prototyping progress. As a continuation of the morning workshop, tutor Anjan shortly introduced to the teams some tools to use during service design, such as lean canvas and customer journey map. Afterwards, a short introduction about prototyping was given. Then, as a close-up, we adopt service blueprint in prototying workshop as a result of solution demonstration. 

While all the teams are working on their prototyping, tutors interviewed each team to gain insights of their working process. Here we tutors would like to give our all appreciation to the students for their both positive and negative responses, as well as for their hard work. We tutors have learned so much through working with the students. All of us have made this Sprint possible.

Writer: Lin Lamnaouer, DWS Tutor

DWS

DWS, Day 3: Bootcamp

Our third DWS 2019 took place at the charming We+ premisses, located it the popular cultural center Kaapelitehdas, in the Helsinki district of Ruoholahti.

The agenda for this inspiring Friday was a Boot Camp where Unique Value Proposition and Prototyping were the goals of the day.

We started the morning with a reflection and a discussion on Sprint 2, where groups could share their ideas, their findings, talk about the identified problems, possible solutions, and if they considered themselves on the right path for solving the case they are working on. This critical reflection and possibility to get feedback from the other groups and colleagues was very enriching.

Then lectures began.

Toni Pienonen, We+

First speaker of the day, Toni Pienonen from We+, introduced the idea of the business community the company has established as its mission. He talked about innovation and new ways of working; how outdated the corporate style is becoming, and how fruitful and out of the box working styles led by entrepreneurship and community leadership are becoming. How powerful networks created in this kind of environment can be was main message from Pienonen.

He also prepared an exercise where our attendants had to sketch the initial solution idea for their case problem, highlighting the core idea in one sentence and in a visual way; a type of exercise which has all to do with a sprint. Great practice!

Pienonen´s lecture was filmed so it can be watched in our official Facebook page.

Johan Wirta, Nomo

Second speaker: Johan Wirta, the CEO of Nomo technologies. Nomo developed a toolkit for application developers with a patented measure method. The intention is to solve the problem of an accurate measuring method, that could be used for people at home, in order to make it easier and minimize the troubles of wrong sizing in online clothing purchases. It was very nice to hear from an experienced entrepreneur how he chose his path towards the online industry of clothing, and the whole process of finding a solution which solves problems either for the consumer and the businesses.

Aviv Ben-Yehuda, Big Ear Games

Then it was time to have fun and feel inspired by our third speaker, Israeli/Finnish game developer Aviv Ben-Yehuda, CEO and founder of Big Ear Games, an app which allows you to make music while playing and having fun, in a simple way, friendly to every one. He talked about the importance of prototyping and testing ideas as early as possible since this is the best way to get honest feedback from the consumer, and find out if you should or not invest in that. According to him, this validation is the breakthrough of every idea and will allow you to find if you really have a value. The importance of networking, of listening to advisors and talking to investors was also mentioned as well as how much you can win from internships and volunteer work, even if for a while you accept to it without a salary. During our learning process, the most important thing should be the learning opportunities and how real they are.

Fourth speaker of the day: Thorbjorn Warin from Windoora. He gave several important advices talking about the future of business and the path his company has chosen to trail. The increasing importance of data for any business which needs to deal with media at any point is the most important thing to develop and pay attention to.

After these 4 inspiring presentations where we could listen to experiences coming from outstanding entrepreneurs with a lot to share and say, we started our workshop on Futures Thinking. Time to burn our brains a bit – but in a good way, of course – practicing the process of thinking about possible futures using megatrends, and the concept of utopia and dystopia. Using our creativity, our knowledge, our hopes, and, why not, a bit of our fears, we created headlines on chosen megatrends for “news from the future”: an utopia and a dystopia, since one of the most important part of finding solutions, is also to consider what could go wrong even if everything seems to go well.

And that was it! Now there’s a lot to think about and get ready for the next Boot Camp.

Writer: Maila-Kaarina Rantanen

DWS

DWS, Day 2: Futures of digital wellbeing

The second day of DWS 2019 started at 9 at Terkko Health Hub on 10th of May. This was a very special day as many keynote speakers joined us and gave us inspirational speeches. 

As an opening of the Sprint day 2, tutor Tytti guided the students to have a deep reflection on what they have learned from the first round of the Sprint. It seemed that most of the students had had their tasks on check. I personally thought this reflection was a brilliant idea and I do hope the students found it essential as well, as the next round of Sprint starts today. 

After reflection, Tuukka Vartiainen from IBM talked about their progress and development on artificial intelligence. During his talk, Watson was introduced to the audience. Watson is a question-answering computer system trained by data. Watson can do many cool things already. For example, not only is Watson able to distinguish different testicles and tell the colours based on pictures, but can also roughly profile a person just by scanning a facial imagine. According to Tuukka, they are currently training Watson to have higher performance, such as speech recognition, facial recognition, text recognition, and so on. At present, Watson is at work assisting productions and services in a wide range of business as well as in hospitals supporting health care. When comes to the future, how fascinating it is to even imagine that artificial intelligence will be widely integrated into one’s daily life. 

Tuukka Vartiainen, IBM

After Tuukka Vartiainen, we warmly welcomed Mikko Dufva from Sitra to take everyone on a journey of teleporting to the uncertain futures. Yes, you read it right. Futures. Future holds many possibilities and is full of uncertainties. 

Besides speakers from IBM and Sitra, we also had Sanna Huttunen from Helsinki Oodi library telling us about their ongoing robot project, and Anjariitta Savolainen from Caleidocons sharing with us how their journey of implementing artificial intelligent in coaching.

The rest of the day was programmed to Sprint idea validations. The representatives from the partner companies sat down with the students to discuss further about the progress so far. 

At last, let us not to forget the importance of evidence-based research in service design process. Thank the librarians from Laurea UAS for sharing with us the best ways and tools to do background information research. 

Writer: Lin Lamnaouer, DWS Tutor